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2 Customer Experience Takeaways from ParDreamin’ 2020

We ended 2020 by participating in the first-ever ParDreamin’, a four-day virtual conference spotlighting Pardot’s marketing automation capabilities and bringing together a vibrant community of business leaders, marketers, and more.  Organized by Sercante, a marketing technology consultant that specializes in Pardot implementation, ParDreamin’ 2020 celebrated innovation with a packed schedule of sessions to inspire and

Why We’re Celebrating a New Investment in Trusted Partner Sercante

At Salesforce, we love supporting organizations that share our passion for bringing companies and customers together. Today we’re excited to share Salesforce Ventures’ investment in Sercante, a leading group of Salesforce consultants who are passionate about marketing automation and Pardot. Investing in the next generation of enterprise tech Salesforce Ventures, our investment arm, is focused

How to Use Eloqua for Content Marketing

Previously we’ve talked about using Pardot to create an effective content strategy, but Pardot is not the only marketing automation tool on the block. Did you know that you can also use Eloqua for content marketing to create and leverage a content strategy? Content marketing — and subsequently, content strategy — is an invaluable component

Introducing Two New Pardot Innovations for Account-Based Marketing

In today’s all-digital landscape, it’s more important than ever for B2B marketers to personalize account engagement with messages that resonate with every buyer. Salesforce Pardot, part of Salesforce Digital 360, enables customers to create a single source of account data across marketing, sales and service. This alignment drives connected digital experiences as part of an