As any modern marketer will tell you, your marketing emails’ design is almost as important as the content — if not more. However, not everyone is a designer or has the capacity to spend hours coding multiple emails for various campaigns. Free email builders have become a valuable asset to many marketers because they solve
We ended 2020 by participating in the first-ever ParDreamin’, a four-day virtual conference spotlighting Pardot’s marketing automation capabilities and bringing together a vibrant community of business leaders, marketers, and more. Organized by Sercante, a marketing technology consultant that specializes in Pardot implementation, ParDreamin’ 2020 celebrated innovation with a packed schedule of sessions to inspire and
While MailChimp is undoubtedly a great email marketing tool with increasingly greater tools as they expand their product offerings, their RSS email creation tool leaves much to be desired. It’s a tedious, time-consuming process, so for this post, I decided to create a MailChimp RSS campaign in both MailChimp and FeedOtter to share my takeaways
At Salesforce, we love supporting organizations that share our passion for bringing companies and customers together. Today we’re excited to share Salesforce Ventures’ investment in Sercante, a leading group of Salesforce consultants who are passionate about marketing automation and Pardot. Investing in the next generation of enterprise tech Salesforce Ventures, our investment arm, is focused
When you’re looking to create a self hosted website, you certainly have no shortage of options for how to do it. A dizzying array of companies offer options with varying degrees of customization and Website Platform vs. Host Before we go too far it’s necessary to clear up a common source of confusion: the difference
Previously we’ve talked about using Pardot to create an effective content strategy, but Pardot is not the only marketing automation tool on the block. Did you know that you can also use Eloqua for content marketing to create and leverage a content strategy? Content marketing — and subsequently, content strategy — is an invaluable component
In today’s all-digital landscape, it’s more important than ever for B2B marketers to personalize account engagement with messages that resonate with every buyer. Salesforce Pardot, part of Salesforce Digital 360, enables customers to create a single source of account data across marketing, sales and service. This alignment drives connected digital experiences as part of an
